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Carnival Underground

Creative Concept | Live Marketing | Script and Film Direction | Musical Composition

Carnival in Brazil is huge. For the foliões, and for the brands that want to stand out in middle of the crowd. But what can you possibly do to stand out from the competition? Havaianas ask us that. We created the first carnival block that never stops. Underground, inside one of the yellow line subway cars. 

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Every block has its own sound. Its own marchinha. Havaianas needed to have one to. ​

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Jingle Havaianas CarnavalHavaianas
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After 10 days, the party ended. The results started.

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