Mercado de Pinheiros is one of São Paul's icon. A place known for having great quality products

and services. But, unfortunately, the market closes at 6pm during the week and, at the weekends,

it doesn't open on Sundays. When Brahma came to us asking for a creative project to launch the new Brahma Extra, we knew that this was a perfect match.

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First, we gave the market an extra hour during the week. Secondly, we opened the market on Sundays and created a event calendar filled with great food, beer tips, music and workshops presented by famous chefs and beer sommeliers.