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The Brazilian Cortana
Ghostwriting & Content | Microcopy | Persona Development | Voice & Tone
In 2017, Brazilians were starting to talk not only with each other, their pets and with ourselves, but also, with personal assistants. Technological figures responsible for assisting
us with our daily needs providing lots of information.
But that was to technical. Not personal.
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Creativity Pills
Creative Concept | Content | Microcopy | Copy
One of the most important parts of the client's journey is knowing exactly what each client needs. Knowing how to deliver something out of the box. That was the insight for the Creativity Pills to born.
We created a box, bottle and a medicine leaflet exactly like a normal vitamin.
But, inside, people found pills filled with different types of content, from technology, to wellbeing, and a QR Code that linked to a website or a news piece.
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