The Brazilian Cortana
Ghostwriting & Content | Microcopy | Persona Development | Voice & Tone
In 2017, Brazilians were starting to talk not only with each other, their pets and with ourselves, but also, with personal assistants. Technological figures responsible for assisting
us with our daily needs providing lots of information.
But that was to technical. Not personal.
G | C
The Brazilian Cortana
Ghostwriting & Content | Ui -Microcopy & Ux Writing | Persona Development | Voice & Tone
In 2017, Brazilians were starting to talk not only with other Brazilians, their pets and with themselves, but also, with personal assistants. Technological figures responsible for assisting us with our daily needs providing lots of information. But that was to technical. Not personal.
My challenge: Localize and translate all content from the American Cortana as well as creating
the voice, tone of voice, do's and do not's to build a Brazilian persona and all the copy needed
from micro to macro to create a technical figure, with personality. "Someone" that was able to
chat with Brazilians as a Brazilian would do.
Want to hear her sing? Your club anthem? The Brazilian anthem?
Will do.
She also talked about normal day to day questioning.
Like those out of the blue questions you would ask
a friend.
And what about the competition? No problem.
Special projects for special people as well.
