The Brazilian Cortana
Ghostwriting & Content | Microcopy | Persona Development | Voice & Tone
In 2017, Brazilians were starting to talk not only with each other, their pets and with ourselves, but also, with personal assistants. Technological figures responsible for assisting
us with our daily needs providing lots of information.
But that was to technical. Not personal.
G | C
SumUp Social Plan
Content & Social Media | Social Strategy & Growth
Sumup's mission in Brazil, regarding Employer Branding, was to develop and implement both a social media plan as well as a branding strategy to attract talents from different fields of expertise.
To start, we developed the entire inbound communication for Employer Branding, followed by a social strategy that was primarily focused on Instagram, Linkedin and Medium.
For Medium page, Interviews were conducted to learn which areas needed more attention. The Tech segment showed to be one the most difficult ones, as many companies have strong strategies to attract these professionals. So I started creating content specifically for them.
Secondly, I defined the editorial plan for instagram and started developing and testing the content.
Lastly, I managed the creation and production of the first oficial podcast for SumUp entitled SumUp Chats. The show was focused on different themes from technology, to emotional health tips.
